How I Edit Product Photos for Local Business Clients

Product photography doesn’t have to be complicated or expensive. Here’s a look inside my editing workflow — from Lightroom to final delivery — for local business clients.

Step 1 — The Shoot Setup

Before I open Lightroom, the foundation is set during the shoot. I rely on natural window light or a softbox for consistency. I shoot RAW, ISO as low as possible (usually 100–200), and aperture around f/8–f/11. Tripod always.

Step 2 — Culling in Lightroom

I cull ruthlessly. For a typical product shoot I might fire 200 frames and deliver 20–30 final images.

Step 3 — The Edit

My product edit is clean and consistent. I lift exposure slightly, set whites to the edge of clipping, pull blacks for depth, keep the temperature neutral-to-warm, and use HSL to boost the product’s primary color.

Step 4 — Batch Syncing

Once one hero image is edited, I sync those settings to all similar shots. Then I go back and tweak individually. This saves enormous time on large catalogs.

Step 5 — Export & Delivery

I deliver via shared Google Drive. For web: JPEG, sRGB, 2000px on the long edge. For print: TIFF or full-quality JPEG, Adobe RGB or CMYK depending on the print shop.